By understanding what causes customers to "hire" a product or service, any business can improve its innovation track record. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
When to use which user-experience research methods
Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
More and more organizations test their business ideas before implementing them. The best ones perform a mix of experiments based on how quickly insights need to be produced and how strong the evidence needs to be.
Why consumer intent is more powerful than demographics
Marketers who rely only on demographics to reach consumers risk missing most of potential mobile shoppers. Understanding consumer intent is much more powerful and can help you reach more of the right people than demographics alone.